BTL Aesthetics
BTL Aesthetics
In this case study, we will examine a successful event activation campaign that relied on branded merchandise and video content to enhance brand visibility. The case study focuses on a fictional company, "BTL Aesthetics" which specializes in non-invasive body and face treatment and wanted to create a memorable experience for attendees at a major industry conference.
BTL Aesthetics had been a trusted player in the med-tech industry for several years but felt the need to reinforce its brand image and engage with potential customers in a more impactful way. The company decided to leverage a prominent industry conference as an opportunity to create an unforgettable experience and generate buzz around its products and services.
Objectives
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To ensure large-scale awareness at the conference to all attendees
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Building a potential customer base for both BTL Aesthetic’s products and services.
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Positioning BTL Aesthetics as an innovative and customer-focused company
Execution
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BTL Aesthetics recognized the power of visual storytelling and decided to create a series of engaging and informative videos. These videos showcased the company's products, highlighted customer success stories, and demonstrated the unique features and benefits of their solutions. The videos were strategically shared on social media platforms and sent to conference attendees The goal was to captivate the audience's attention and stimulate interest in BTL Aesthetics offerings.
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We developed a range of high-quality branded merchandise items, including T-shirts, tote bags and neon signs. These items featured the company's logo and key messages, aiming to create a lasting impression on attendees and extend the reach of the brand beyond the conference. The merchandise was strategically distributed at the conference registration desk, in swag bags, and during specific interactions with potential customers.
Results & Impact
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The branded merchandise created a significant buzz among attendees, with many seen wearing BTL Aesthetics T-shirts and using branded accessories throughout the conference. This resulted in increased brand visibility and recognition both during the event and beyond.
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The video content garnered substantial engagement, with attendees spending more time at The Cosmetic Lane’s booth to watch the videos and learn about the company's offerings. The videos also generated considerable social media shares and interactions, amplifying the reach of BTL Aesthetics brand message.
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The campaign proved successful in generating leads, with a notable increase in inquiries, sign-ups, and requests for product demonstrations during and after the conference. The combination of branded merchandise and engaging video content effectively captured attendees' interest and motivated them to explore BTL Aesthetics solutions further.